NaN Holo GigaWide Ultra is part of the broader Holo family, comprising 36 additional styles. And, out of its already enormous family, it is by far the biggest, broadest and gigawidest of them all.
Crafted within tension and contrast, Holo’s rectangular counters and round curves form a construction rarely seen in the neo-Grotesk genre. This novelty offers an atemporal spirit that makes you wonder if you’re peering at something either very new or that you have known for ages. Something nostalgic and welcoming but also unfamiliar. Something transient.
The strength of Holo lies in its dramatic versatility. When used on a large scale, the tension between its voluntarily inconsistent rounded and squared details brings surprise, character and warmth, whilst in smaller applications, all those details blend together – becoming a quieter, sturdy work-horse, allowing a fluid reading experience while keeping a healthy amount of personality. But Holo’s personality doesn’t only rely on details. A vital element of this family is its proportions; with wider-than-usual capitals, Holo delivers a subtle and confident breath to the text rhythm, showing its comfortable yet lively regularity.
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