KTF Prima Black Font

It began ten years ago, during his studies at ECAL, when Yevgeniy Anfalov became interested* in Forma—often perceived as one of the warmer modernist sans serifs due to its proportions and restrained contrast. Its history reflects tensions between individual authorship and collective production, shaped by technical and organizational changes in Italian type foundry Nebiolo during the late 1960s and 1970s**.

Yevgeniy’s interpretation of Forma is called Prima. It was developed in response to the question of versatility in an era dominated by sharp, high-contrast displays. KTF Prima follows the principle of “one style fits all.” It is intended for designers who prefer a limited number of styles capable of functioning in both display and text contexts. Beyond tracking adjustments, its flexibility relies on inherited proportions. These proportions—central to Novarese’s Forma—distinguish it from other grotesques of its time. The subtle interplay of widths supports differentiation, while the tall x-height improves legibility.