Push XLight Font

Push Font is a comprehensive and immensely versatile system of eight weights at seven widths. Due to a cleverly devised curvature transformation across the family and with a nod to the early American Gothics and European Grotesques, Push leaves a lasting and self-assured impression. The design of Push echoes the letterforms of the first one hundred years of sans serifs yet carries its own weight in a very contemporary manner.

Its bold condensed, crossbar-less capital ‘G’ takes inspiration from Thorowgood’s 1830 Seven-Line Grotesque, while the lowercase ‘a’ follows in the same vein as Plak from 1930. A character set that features a looped Anglo-American ‘g’ in addition to a Grotesk two-storey ‘g’ and an open-sloped ‘Danish g’ adds to this mixed background from the Old and the New World.