TRT Veloura is a high contrast display serif built for the few lines a cover opens with. The idea came from a flower’s name, old posters and the fashion magazines that still set titles this way. Eight weights, from Thin to Extra Bold, plus a variable version. The serifs are not symmetrical: the right foot stands straight like Didot, the left curves and stops softly, so each letter leans one direction.
Wide, nearly round bowls in O, C and e keep a wordmark calm while the lowercase stems thin to a hair. Set it on perfume packaging, a bottle label, a wedding invitation or a fashion magazine cover, and pair it with something quieter for body text.
Natural fits include magazine covers, perfume packaging, wine and beverage bottle labels, boutique wordmarks, book jackets, and wedding invitations. Best reserved for headline and title scales where the delicate hairlines and distinctive serif construction can be fully appreciated.
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